NEW YORK, Dec. 10, 2013 /PRNewswire/ -- It's even better than 10 pipers piping, 8 maids-a-milking, and 3 French hens. Indeed, Fairway Group Holdings Corp. ("Fairway") (Nasdaq: FWM), the parent company of Fairway Market, presents its own version of the 12 days of Christmas, with The Fairway Holiday Bowl. Gift Cards and other Fairway gifts will be given out as a thank you to customers. For 12 days, from December 13 – 24, shoppers at Fairway Market can enter to win $10, $25, and $50 gift cards in all 14 stores. And, one grand prize winner will get a $1,000 gift card on the last day of the program. Every store will have a designated area for individuals to place their entries into a winner's bowl. Participants can enter as many times as they want and the hourly drawings will select a gift card winner and announce who won! Don't worry, if you are not in the store when Fairway announces, you'll be contacted to come get your gift card. Throughout the day each store will also include a choice of Fairway merchandise during peak shopping times and select new winners. All entries into the daily drawings will also be entered into 'AIN'T LIFE GRAND' – the $1,000 gift card giveaway. Every day, the winner's bowl will start fresh. Each store will award 120 gift cards during the program. Win big this holiday during The Fairway Holiday Bowl. About Fairway Market Fairway Market (NASDAQ:FWM) is a high-growth food retailer offering customers a differentiated one-stop shopping experience "Like No Other Market". Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural, and organic products, prepared foods, and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries. Fairway is headquartered in New York, New York. For more information, go to www.fairwaymarket.comForward-Looking Statements Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involving known and unknown risks and uncertainties and other factors that may cause Fairway's actual results in current or future periods to differ materially from forecasted results. Food retail is a large and highly competitive industry, and Fairway's business involves many risks and uncertainties, including, but not limited to: our ability to open new stores on a timely basis or at all; our ability to achieve sustained sales and profitable operating margins at new stores; the availability of financing to pursue our new store openings on satisfactory terms or at all; our ability to compete effectively with other retailers; our ability to maintain price competitiveness; the geographic concentration of our stores; our ability to maintain or improve our operating margins; our history of net losses; ordering errors or product supply disruptions in the delivery of perishable products; restrictions on our use of the Fairway name other than on the East Coast and in California and certain parts of Michigan and Ohio; our ability to retain and attract senior management, key employees and qualified store-level employees; rising costs of providing employee benefits, including increased healthcare costs and pension contributions due to unfunded pension liabilities; our ability to satisfy our ongoing capital needs and unanticipated cash requirements; and other risk factors detailed in our filings with the Securities and Exchange Commission ("SEC"), and available at the SEC's website at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.