Rock-Tenn Company (RKT): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Rock-Tenn Company ( RKT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.2%. By the end of trading, Rock-Tenn Company rose $1.89 (2.0%) to $95.95 on average volume. Throughout the day, 757,610 shares of Rock-Tenn Company exchanged hands as compared to its average daily volume of 799,900 shares. The stock ranged in a price between $94.43-$96.55 after having opened the day at $94.72 as compared to the previous trading day's close of $94.06. Other companies within the Consumer Non-Durables industry that increased today were: Coldwater Creek ( CWTR), up 4.7%, Vince ( VNCE), up 4.5%, Standard Register Company ( SR), up 3.8% and Gildan Activewear ( GIL), up 2.8%.

Rock-Tenn Company manufactures and sells corrugated and consumer packaging products in the United States, Canada, Mexico, Chile, Argentina, Puerto Rico, and China. The company operates in three segments: Corrugated Packaging, Consumer Packaging, and Recycling. Rock-Tenn Company has a market cap of $6.7 billion and is part of the consumer goods sector. The company has a P/E ratio of 9.4, below the S&P 500 P/E ratio of 17.7. Shares are up 34.5% year to date as of the close of trading on Friday. Currently there are 8 analysts that rate Rock-Tenn Company a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Rock-Tenn Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, notable return on equity, attractive valuation levels and good cash flow from operations. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front, Superior Uniform Group ( SGC), down 4.8%, Orient Paper ( ONP), down 4.7%, Quiksilver ( ZQK), down 4.4% and Swisher Hygiene ( SWSH), down 4.0% , were all laggards within the consumer non-durables industry with PVH ( PVH) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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