TD Ameritrade Institutional Earns Top Marks For Advisor Satisfaction – Again – In Financial Planning Magazine’s Annual Tech Survey

TD Ameritrade Institutional1 for a second straight year secured top investment advisor satisfaction scores among custodians in Financial Planning magazine’s annual Financial Planning Tech Survey. TD Ameritrade Institutional led all other registered investment advisor (RIA) custodians with the highest percentage of “very satisfied” advisors.

The survey, which offers insights into advisors' views of the technology they use each day, shows TD Ameritrade Institutional client satisfaction was driven in part by its Veo ® open access initiative. This industry-wide effort has helped integrate a range of technology services and applications advisors use to manage client accounts and advisory firm operations.

“Much of this [satisfaction] is due to the very popular Veo open access integration initiative, but TD [Ameritrade Institutional]'s decision to release a free, cloud-based version of iRebal to advisors next year no doubt helped perceptions, as well,” Joel Bruckenstein, Financial Planning technology columnist and editor-at-large, wrote in the December issue.

Financial Planning polled advisors on their views and preferences regarding technology, from mobile devices, customer relationship management and portfolio management software to document-management, financial planning software and social media. Respondents also were asked to rate their overall satisfaction with the technology services provided by their custodian.

“Once again, Financial Planning’s survey confirms that our open architecture approach to technology is the working for many advisors. We will continue to collaborate with technology providers to deliver quality integrations and give advisors the freedom to choose which systems best meet the needs of their businesses,” said Tom Nally, president, TD Ameritrade Institutional. “We’re thrilled advisors are seeing the benefits of our integration efforts and we’re not letting up. Advisors can expect even more time-saving technology developments from us in the coming year.”

The Veo open access community has expanded since last year’s Tech Survey, nearly doubling the number of vendors with live integrations to more than 55. Since launching Veo open access in April 2010,

TD Ameritrade Institutional has helped RIAs streamline everyday tasks such as opening accounts and managing client data, freeing more time for serving clients and adding new business. TD Ameritrade also has helped technology firms build higher-quality integrations with Veo, and this summer introduced a “Veo Integrated” logo to recognize companies whose offerings are fully plugged into the Veo system.

"It's no surprise TD Ameritrade Institutional was ranked highest, based on the benefits that we see advisors get from Veo open access. They've taken integration to the next level, which is driving greater efficiencies for advisors," said Brian McLaughlin, chief executive of Redtail Technology Inc., a leading provider of CRM software, document management and imaging services. "Not only was TD Ameritrade Institutional the first custodian to embrace an open architecture platform, but they've listened to advisors and added meaningful capabilities that can help make firms more successful."

TD Ameritrade Institutional’s 2014 National Conference in January will provide opportunities to learn more about the latest advisor technology integrations. Sessions will cover technology trends and explore such new capabilities as electronic account opening, advanced trading, automated rebalancing and cloud technology as well as best practices for implementing technology. Advisors can explore the benefits of integration in TD Ameritrade Institutional’s recently published whitepaper, The Integration Challenge: Harness Your Technology to Drive Productivity and Efficiency.

About TD Ameritrade Institutional TD Ameritrade Institutional 1 is a leading provider of comprehensive brokerage and custody services to more than 4,500 fee-based, independent registered investment advisors and their clients. Our advanced technology platform, coupled with personal support from our dedicated service teams, allows advisors to run their practices more efficiently and optimize time with clients.

About TD Ameritrade Holding Corporation Millions of investors and independent investment advisors have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education to help make investing and trading easier. Our clients want to take control and we help them decide how, whether online, over the phone, in a branch or with an independent investment advisor. We’ve been bringing Wall Street to Main Street for more than 36 years. An official sponsor of the 2014 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA ( www.FINRA.org) /SIPC ( www.SIPC.org) /NFA ( www.nfa.futures.org)

1TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.

Redtail Technology Inc. is separate from and not affiliated with TD Ameritrade, which is not responsible for their services or policies.

Access to the Veo platform’s open access capabilities is provided as a service to independent advisors using the brokerage, execution and custody services of TD Ameritrade. Veo open access is an indication of potential programming compatibility. It does not imply any TD Ameritrade, Inc. recommendation of, endorsement of, warranty of, or fitness for use of any third party’s products or services. TD Ameritrade is not responsible for information, opinions or services provided by a third party. Since TD Ameritrade must ensure that all vendors meet security requirements, integration with new vendors is not immediate and cannot be guaranteed.

Copyright Business Wire 2010

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