The video that this transcript is based on originally appeared on December 2nd.
NEW YORK (TheStreet) -- Harvey Kanter, CEO of Blue Nile, reviews the company's plan for growth, mobile and social media strategy and trends in diamonds and jewelry.
Jill Malandrino: From the NAZDAQ market site, I'm Jill Malandrino, for The Street with Harvey Kantor, CEO of Blue Nile to kick off the cyber Monday and holiday 2013. Welcome back to New York. Before we get to the collection, sixth straight quarter of double-digit growth. What's growing?
Harvey Kantor: We're really excited about our business. It actually is across the category. So engagement is leading the pack, but non-engagement has continued to accelerate each quarter and we're expecting a great fourth quarter non-engagement.
Jill Malandrino: What makes you competitive over Brick and Mortar, over other online jewelers?
Harvey Kantor: Fundamentally, we just have a more efficient cost model. We don't have any of the overhead, but more importantly, we also bring the market just an incredible level of product disordinate; price points, value, and quality. When you combine that all with the ease of doing it from your home, it's really exciting.
This year, we've launched a big mobile initiative and really it's channel agnostic and device agnostic. So you can come to us on any device today and that is a new happening in the last three or four weeks. That allows you to have a simple, easy experience that's seamless and the same across any device. So Thanksgiving weekend, why do you go to a store? You can just shop at home with your friends and family.