Jim Cramer's 'Mad Money' Recap: Bad Leaders Make Bad Markets

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NEW YORK (TheStreet) -- In stocks, as in life, having bad leaders can be a problem, Jim Cramer told "Mad Money" TV show viewers Tuesday as he commented on the day's market action.

Cramer said today's strong rally in, of all things, the social media stocks was seen as a bad omen by seasoned investors. While Twitter's (TWTR) rally above its initial public offering price may seem like a good thing on the surface, in reality the snap-back move is nothing more than short sellers who got too greedy and were caught on the wrong side of the trade.

Stocks should head higher on their fundamentals, not on the backs of those who made a losing bet, Cramer said. He's not a fan of Twitter but would instead consider Facebook (FB), which has had time to find its footing after last year's disastrous IPO, or LinkedIn (LNKD), which is spending like mad to become the dominant player in its space.

The short-sellers in stocks like Twitter reminded Cramer of those eternally against Amazon.com (AMZN), a trade that has been wrong for years.

Other worrisome leaders in today's market included Ulta Salon (ULTA), Green Mountain Coffee Roasters (GMCR) and PVH Corp (PVH). Cramer said Ulta is also a heavily shorted name while Green Mountain is the ultimate battleground stock. PVH, however, is a story where analysts lost their faith in the company but will be proven wrong as CEO Manny Chiraco rights the ship in 2014.

Also disturbing in today's trading was the fact that two long-term leaders, Starbucks (SBUX) and Gilead Sciences (GILD), both got crushed. Cramer said he's suspicious of this negative action and would be a buyer of both names on continued weakness.

Executive Decision: Morris Goldfarb

In his "Executive Decision" segment, Cramer sat down with Morris Goldfarb, chairman and CEO of G-III Apparel Group (GIII), a stock that's up a full 100% for the year and 500% since Cramer first spoke with Goldfarb in March 2006. G-III just delivered a strong quarter with a 24-cents-a-share earnings beat.

Goldfarb said G-III started out in the 1950s as a family-run business and still operates that way today. Many things have changed since then, however, because the company is now predominantly a women's apparel maker and also has a billion-dollar direct-to-consumer business.

Goldfarb is also benefittng from Calvin Klein because GIII licenses the name from another Cramer fave, PVH Corp. Goldfarb said PVH has been an excellent partner over the years and G-III brings a lot of value to the Calvin Klein name, as it does to one of its newer partners, Ivanka Trump.

When asked about brands overall, Goldfarb said Americans still love brand-name apparel, if done right. He said a good brand is a lot more than just a name, it's a design and a price and the entire package.

Finally, Goldfarb confirmed that after strong sales in October and November, apparel sales in the first few days of December have been sluggish. He remains hopeful things will recover later in the month.

Cramer said he's still a fan of G-III Apparel.

Off the Charts

In the "Off The Charts" segment, Cramer went head to head with no fewer than three technical analysts over the chart of Apple (AAPL), a stock which Cramer owns for his charitable trust, Action Alerts PLUS, to see if this stock, which is up 41% from its lows but only 6% for the year, can still power higher.

Carolyn Boroden was one of the first technicians to predict Apple was heading higher back in August. She remains bullish on the stock, predicting a $792 price target if the stock can surge past a resistance area between $575 and $582 a share.

Bob Lang saw a beautiful daily chart in Apple, one that showed the stock resting after a 10% rise in just 10 days. He noted the MACD momentum indicator showed a bullish crossover, causing him to feel the stock could play catch up and rise above $600 a share soon. Lang also liked the weekly chart of Apple, noting a "W" formation, as well as the RSI and Williams' oscillators confirming the bullish patterns.

Tim Collins took a longer-term look, using a monthly chart to note a bullish channel for Apple that extends back to 2006. The support line of that channel has never been breached, and that could see Apple at $900 a share by 2015.

Cramer said he's not fighting the technicals on this one. Apple is poised to have a strong holiday season and a strong 2014, he said, and that's good enough for him.

Lightning Round

In the Lightning Round, Cramer was bullish on Chevron (CVX), Exxon Mobil (XOM), Zoetis (ZTS), Schlumberger (SLB), Alcatel Lucent (ALU), First Solar (FSLR) and American Realty Capital Properties (ARCP).

Cramer was bearish on Halliburton (HAL), Accenture (ACN), Sunpower (SPWR) and Monmouth Real Estate (MNR).

Off the Tape

In his "Off The Tape" segment, Cramer looked into electronic cigarettes by speaking with Craig Weiss, president and CEO of the privately held NJOY.

Weiss explained that NJOY's mission is to make regular tobacco cigarettes obsolete by replacing them with electronic cigarettes that offer the same nicotine without the harmful and annoying side effects. He said e-cigarettes are an emerging category and one where public perception hasn't caught up with the science.

When asked about that perception, Weiss said NJOY and others want to be part of the solution, not the problem. But with so many people fighting tobacco for so long, anything with the word cigarette in its name is met with intense skepticism. That said, NJOY is encouraging smokers to make the switch to a healthier alternative.

Finally, when asked whether the company would consider coming public, Weiss said NJOY is considering all of its options but at the moment it enjoys the freedom of being independent and focusing on its mission of making tobacco products obsolete.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer opined on what effect the Volcker rule will have on the earnings of JPMorgan Chase (JPM), Goldman Sachs (GS) and the other major financials that have been rallying against such a measure for years. His conclusion? Almost nothing.

Cramer said the Volcker rule might cause a penny-a-share fluctuation in the earnings for these big financials, but what it will impact upon in a big way are the P/E ratios of these financials. Cramer said that ever since JPMorgan's rogue trader incident, investors have been stashing money into other, perceived safer, financials like MasterCard (MA). However, with the Volcker rule in place, these rogue individuals will be aggressively hunted, meaning investors can once again rest easy -- which in turn makes these stocks a lot more valuable.

Cramer said this is the first time in a long time that the government has done something that is actually good for the financials.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC

At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

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