McDonald's Corporation (MCD): Today's Featured Leisure Winner

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McDonald's Corporation ( MCD) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 1.0%. By the end of trading, McDonald's Corporation rose $1.37 (1.4%) to $96.80 on average volume. Throughout the day, 5,785,057 shares of McDonald's Corporation exchanged hands as compared to its average daily volume of 5,096,200 shares. The stock ranged in a price between $95.90-$96.94 after having opened the day at $95.94 as compared to the previous trading day's close of $95.43. Other companies within the Leisure industry that increased today were: Ltd ADR ( WBAI), up 19.5%, Luby's ( LUB), up 7.2%, Chanticleer Holdings ( HOTR), up 6.2% and MakeMyTrip ( MMYT), up 6.2%.

McDonald's Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. McDonald's Corporation has a market cap of $95.2 billion and is part of the services sector. The company has a P/E ratio of 17.3, below the S&P 500 P/E ratio of 17.7. Shares are up 8.2% year to date as of the close of trading on Thursday. Currently there are 10 analysts that rate McDonald's Corporation a buy, no analysts rate it a sell, and 13 rate it a hold.

TheStreet Ratings rates McDonald's Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, good cash flow from operations and growth in earnings per share. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Noodles & Co Class A ( NDLS), down 6.1%, Orbitz Worldwide ( OWW), down 2.9%, Dover Motorsports ( DVD), down 2.8% and Famous Dave's of America ( DAVE), down 2.6%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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