Updated from 10:10 a.m. to include information in the third paragraph.
NEW YORK ( TheVerge) -- Despite spending an estimated half billion dollars promoting the release of the Moto X smartphone, Google's ( GOOG) Motorola division registered only a tiny boost in market share for the three months ending in October.
According to the latest U.S. figures from ComScore, Motorola saw its total market share rise from 6.9% to 7.0% in the August-to-October time frame, coming in third place. It is during the same period that Motorola introduced new Droid models for Verizon ( VZ) and introduced the Moto X, a phone you can design yourself.
Motorola has yet to release official sales totals for the Moto X. Strategy Analytics estimates half a million units were sold in the third quarter. As a comparison, Samsung sold more than 10 million Galaxy S4s and LG sold a total of 7 million Android handsets during the same period.
At the top of the list is Apple ( AAPL), which introduced two new iPhones of its own, the iPhone 5s and iPhone 5c, during that span. Apple also registered a small gain, going to 40.6% from 40.4%.
Samsung was the big winner in the survey notching a 1.3% market share, taking 25.4% of the market from the end of July through October. The company's popular Galaxy Note 3 phablet was introduced in Sept. 2013 and reached retail stores during the survey period.
The data show HTC was the big loser, which saw a 1.3% drop from 8.0% to 6.7%. In fifth place, LG saw a modest 0.2% drop in market share, going to 6.6% from 6.8%.
When it comes to platform market share Apple's iOS operating system again took second place to Google's mobile operating system, Android. Android came out on top with a 52.2% overall share, up 0.4%, while iOS came second with 40.6%, a gain of 0.2%.
BlackBerry ( BBRY) dropped 0.7% to 3.6%, while Microsoft's ( MSFT) Windows Phone OS showed a gain of 0.2% up to 3.2%. In fifth place Nokia's ( NOK) former favorite OS registered another drop to a meaningless 0.2% of the total.
ComScore found when it comes to which sites get the most smartphone traffic, Google topped the list followed by Facebook ( FB), Yahoo ( YHOO), Amazon ( AMZN) and Apple.
The top five smartphone apps inn the most recent survey include Facebook, Google Play, Google Search, Pandora ( P) and YouTube (also Google owned).
Written by Gary Krakow in New York.
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