ROSWELL, Ga., Dec. 5, 2013 /PRNewswire/ -- Kimberly-Clark Corp. will donate $50,000 in support of a UNICEF clean water, sanitation and hygiene project in response to consumer votes received during the recent Global Handwashing Day Challenge. UNICEF will use the grant from Kimberly-Clark to support the installation of deep-well water pumps for communities in need. Proper hygiene behaviors are essential to combating water-borne diseases, but good hygiene is impossible without clean water. Deep-well water pumps help provide clean and safe water for community residents to drink, wash and bathe. More than 51 percent of consumers who participated in The Global Handwashing Day Challenge last month voted to support the UNICEF project providing deep-well water pumps. The 30-day challenge was sponsored by The Healthy Workplace Project and supported by Kleenex brand with the goal of raising awareness for critical hygiene-related health challenges in rural or impoverished communities worldwide. "Good health begins with clean water," said Joel Schellhammer, go-to-market leader for health and wellness at Kimberly-Clark Professional, based in Roswell, Ga. "We understand the importance of bringing clean, safe water to families in need around the world and informing them about hygiene practices that lead to healthier lives. It's a privilege to support UNICEF in this mission." "A staggering 780 million people around the world lack access to safe drinking water," said Deanna Helmig, vice president of Corporate Partnerships at the U.S. Fund for UNICEF. "We are grateful to Kimberly-Clark for its support of UNICEF's clean water initiatives that are critical in keeping children healthy and preventing the spread of water-borne illnesses." As symptoms spread for this year's cold and flu season, Kimberly-Clark Professional reminds people to adopt the Hygienify! wash, wipe, sanitize protocol. Research has shown that the HYGIENIFY! protocol can reduce the probability of workplace infection from common colds and influenza by approximately 80 percent.