BEIJING, Dec. 4, 2013 (GLOBE NEWSWIRE) -- ChinaCache International Holdings Ltd. ("ChinaCache" or the "Company") (Nasdaq:CCIH), the leading total solutions provider of Internet content and application delivery services in China, today announced that it continues to optimize its internal operations with the introduction of a new working approach called PTC (People, Process, Platform & Pipeline To Cash), using Salesforce CRM products. This PTC process is designed to reduce costs and help improve efficiency by delivering a fully integrated and standardized sales operations environment. PTC is expected to help streamline ChinaCache's entire operations, improve operating efficiency and increase customer satisfaction by supporting the full cycle of customer relationship management including exploring new business opportunities, building and maintaining relationships with existing and potential customers, tracking and following-up on sales opportunities and recording contract wins and service delivery activities. "Introducing the PTC process throughout our business marks a new era of sales management for ChinaCache," commented Mr. Song Wang, Founder, Chairman and CEO of ChinaCache. "We expect that PTC will better prepare our sales teams to capture the business opportunities using an efficient and unified process. Sales and marketing activities across the Company will now be automated, beginning with pipeline leads, continuing through contract conversion and revenue generation. Furthermore, we expect this initiative to increase employee productivity and team collaboration, as well as deliver higher operating efficiencies and better visibility throughout the business." ChinaCache's PTC Initiative The PTC initiative is a customer-oriented approach aimed at improving operating efficiency and customer satisfaction. PTC's reporting and analysis functions provide access to accurate and up-to-date customer information to better equip management to improve forecasting accuracy and make business decisions. From product development to customer service, different functional teams can access one platform to record, monitor and share information to efficiently achieve the best possible results to meet customer needs.