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Goodyear Tire & Rubber ( GT) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.2%. By the end of trading, Goodyear Tire & Rubber fell $0.66 (-3.0%) to $21.43 on light volume. Throughout the day, 3,160,811 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 4,275,200 shares. The stock ranged in price between $21.27-$22.09 after having opened the day at $22.07 as compared to the previous trading day's close of $22.09. Other companies within the Consumer Goods sector that declined today were: Synutra International ( SYUT), down 10.8%, Tandy Brands Accessories ( TBAC), down 7.4%, Verso Paper ( VRS), down 4.7% and Swisher Hygiene ( SWSH), down 4.5%.

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $5.5 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 15.5, below the S&P 500 P/E ratio of 17.7. Shares are up 61.2% year to date as of the close of trading on Monday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income, notable return on equity, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, Tesla Motors ( TSLA), up 16.5%, S&W Seed Company ( SANW), up 11.4%, Herbalife ( HLF), up 6.7% and Nu Skin ( NUS), up 5.6% , were all gainers within the consumer goods sector with Lorillard ( LO) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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