Lorillard Inc. (LO): Today's Featured Consumer Goods Winner

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Lorillard ( LO) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.2%. By the end of trading, Lorillard rose $0.51 (1.0%) to $51.20 on average volume. Throughout the day, 3,290,370 shares of Lorillard exchanged hands as compared to its average daily volume of 2,860,200 shares. The stock ranged in a price between $50.61-$51.31 after having opened the day at $50.75 as compared to the previous trading day's close of $50.69. Other companies within the Consumer Goods sector that increased today were: Tesla Motors ( TSLA), up 16.5%, S&W Seed Company ( SANW), up 11.4%, Herbalife ( HLF), up 6.7% and Nu Skin ( NUS), up 5.6%.

Lorillard, Inc. manufactures and sells cigarettes in the United States. The company operates through two segments, Cigarettes and Electronic Cigarettes. The Cigarettes segment manufactures and sells cigarettes. Lorillard has a market cap of $18.9 billion and is part of the tobacco industry. The company has a P/E ratio of 16.1, below the S&P 500 P/E ratio of 17.7. Shares are up 32.0% year to date as of the close of trading on Monday. Currently there are 2 analysts that rate Lorillard a buy, 1 analyst rates it a sell, and 5 rate it a hold.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in stock price during the past year and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Synutra International ( SYUT), down 10.8%, Tandy Brands Accessories ( TBAC), down 7.4%, Verso Paper ( VRS), down 4.7% and Swisher Hygiene ( SWSH), down 4.5% , were all laggards within the consumer goods sector with Goodyear Tire & Rubber ( GT) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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