Grandma’s Molasses, America’s #1 Molasses, Unites Bakers Nationwide With Introduction Of First-Ever National Cookie Exchange Day

Just in time for the holiday season, all natural baking staple Grandma’s Molasses has declared December 3 National Cookie Exchange Day, the launch of a 12-day online party encouraging cookie connoisseurs everywhere to exchange their own favorite cookie recipes, as well as prepare, share and enjoy molasses-inspired cookie recipes crafted by top baking bloggers from across the country.

In celebration of this special day, Grandma’s Molasses has partnered with 12 top baking bloggers who have created custom cookie recipes inspired by their love for molasses. Just a taste of the delectable recipes created include a gluten-free Carrot Halwa Cookie by Nick and Ken of Rule of Yum, a Ginger Snap Cookie by Hilah Johnson of Hilah Cooking, and the Classic Gingerbread Man by Michelle Lettrich of Brown Eyed Baker.

In the true spirit of a cookie exchange, bakers around the country are invited to submit their favorite molasses-inspired cookie recipes to the Grandma’s Molasses Cookie Exchange via Facebook.com/GrandmasMolasses. Recipes can be submitted starting today through December 14, for a chance to win $50 gift cards daily, or the mouth-watering grand prize—a $500 gift card and year’s supply of Grandma’s Molasses products. A panel of judges will carefully review all submissions, judging each recipe on originality, presentation and taste, and on December 18 the grand prize winner will be announced on the brand’s website and all social media channels.

“Baking is a tradition that evokes feelings of nostalgia and togetherness, especially around the holidays, so what better way to carry on that tradition than by creating a party around our love of baking?” said Sandra Paige, Brand Manager, B&G Foods. “In creating the Grandma’s Molasses Cookie Exchange, our goal is to celebrate baking enthusiasts everywhere by giving them a forum to share their passion in a fun and interactive way.”

To further elevate the Grandma’s Molasses Cookie Exchange, Grandma’s gives back by sponsoring Cookies for Kid’s Cancer, a national non-profit organization committed to funding new therapies used in the fight against pediatric cancer.

Grandma’s Molasses is made from natural sugarcane juice and contains wholesome minerals that refined sugar does not. For additional information about National Cookie Exchange Day and Grandma’s Molasses Cookie Exchange Sweepstakes, including a complete listing of official sweepstakes rules, please visit FaceBook.com/GrandmasMolasses. Follow Grandma’s Molasses on Facebook and Twitter for regular contest updates, recipes, and more.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.

Copyright Business Wire 2010