Updated from 10:17 a.m. to include new information in the second and third paragraphs.
NEW YORK ( TheStreet) -- The great Video Game Console War of 2013 battles on. Sony ( SNE) on Tuesday launched its latest attack on the competition by announcing it has sold more than 2.1 million PlayStation 4 devices since going on sales two weeks ago.
PlayStation 4 was officially released on Nov. 15 in North America. Sony said it had sold a million of the devices in the first 24 hours. Two weeks later the PS4 was unleashed in Latin America and Europe. Right now, PS4 consoles are sold in nearly three dozen markets worldwide. Sony says it will release the PlayStation 4 in Japan early next year.
Sony Computer Entertainment CEO Andrew House said, "the PS4 delivered the best launch in PlayStation history." Of the 2.1 million units sold, nearly 2/3 were purchased in North America, while more than 700,000 units were sold in the UK and Australia.
PS4's big rival is the third-generation Xbox One. Microsoft ( MSFT) said it sold more than a million units in the first 24 hours of release at midnight on Nov. 22. Microsoft has yet to release its updated two-week sales numbers.
Early results from Black Friday sales show Microsoft may have edged ahead in that battle. According to the researchers from InfoScout, Xbox beat PlayStation by more than a two-to-one margin.
Checking major electronics retailers including Wal-Mart ( WMT), Target ( TGT), Best Buy ( BBY), Radio Shack ( RSH), GameStop ( GME) and others the numbers show sales of Microsoft's new Xbox One (31% share) and its older Xbox 360 (30%) handily beat Sony's legendary PlayStation 3 (15% share) and the new PS4 (15%).
Nintendo's game consoles were at the bottom of the sales list with its Wii U garnering a 5% share and the original Wii pulling only 1%..
InfoScout also found consumers spent more money on new video games than on the consoles on Black Friday. And 85% of those new console owners planned to buy at least two new software games during the holiday shopping season.
PlayStation 4 retails for $399 while the Xbox One package, including the Kinect motion-detecting controller, sells for $499.
Sony shares were down 1.2% to $18.38, while Microsoft shares fell 0.25% to $38.25 in New York trading.
-- Written by Gary Krakow in New York.
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