Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, table game products, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced SLS Hotel & Casino, the newest property on the Las Vegas Strip, has selected a wide array of Bally’s innovative systems and interactive solutions.
iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play, drawing crowds of thousands, and creating frenzied excitement across the casino.EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards − all without interrupting play on the base game. “We are honored that SLS Hotel & Casino has chosen Bally’s systems solutions for its luxury Las Vegas property,” said Bally Technologies’ President and Chief Executive Officer Ramesh Srinivasan. “We are able to configure all of our systems solutions to create unique possibilities for each customer. These solutions have been designed to help our partners realize significant competitive advantages, measurable ROI, increased profitability, and a single view of the player.” About SLS Hotel & Casino SLS Las Vegas is an all-encompassing, mixed-use resort and casino with more than 1,600 guest rooms and suites, 30,000 square feet of flexible meeting space, and a collection of sbe’s acclaimed restaurant and nightlife brands. When it opens in 2014, SLS Las Vegas will provide an approachable experience that will feature The Bazaar by José Andrés, Katsuya by Starck, multiple unparalleled nightlife offerings, retail by Fred Segal and additional brands currently in development. If you would like us to keep you up to date as to what is happening at SLS Las Vegas, click on “Sign Up” and provide us with your contact information. About Bally Technologies, Inc. Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest. This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date. – BALLY TECHNOLOGIES, INC. –