NIKE, Inc. (NYSE:NKE) today revealed another step in the vision NIKE, Inc. President and CEO Mark Parker recently described at its Investor Meeting, as a “manufacturing revolution”. NIKE, Inc. celebrated the opening of a waterfree dyeing facility featuring high-tech equipment to eliminate the use of water and process chemicals from fabric dyeing at its Taiwanese contract manufacturer Far Eastern New Century Corp. NIKE, Inc. has named this sustainable innovation “ColorDry” to highlight the environmental benefits and unprecedented coloring achieved with the technology.
Initial indications from Far Eastern New Century Corp. (FENC) show the ColorDry process is both more efficient and more consistent than traditional, resource-intensive dyeing methods. “Compared to traditional dyeing methods, the ColorDry process reduces dyeing time by 40%, energy use by around 60% and the required factory footprint by a quarter. It’s also the most saturated, intense and consistent color we’ve seen,” said Mr Kuenlin Ho, Exec. Vice President at FENC.The dyehouse opening and technology demonstration was attended by NIKE, Inc., FENC and DyeCoo executives along with other NIKE, Inc. vendors and members of the Taiwanese Government, who also heard that Netherlands-based DyeCoo will soon open an office in Taiwan to service increasing demand for its technology. “NIKE, Inc.’s commitment as an investor and technical partner is unique in supporting DyeCoo to reach its true potential. IKEA also invested in DyeCoo and both companies have connected us with supply chain partners. I see enormous possibilities to reshape the dyeing industry and adjacent industries as we work together to expand the application of our technology beyond polyester,” said Geert Woerlee, of DyeCoo. Consumers can expect to see NIKE, Inc. ColorDry products in the marketplace from early 2014.