Deckers Outdoor Corporation (DECK): Today's Featured Consumer Goods Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 1.1%. By the end of trading, Deckers Outdoor Corporation rose $1.32 (1.6%) to $83.96 on average volume. Throughout the day, 1,503,265 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 1,441,600 shares. The stock ranged in a price between $83.19-$85.68 after having opened the day at $83.52 as compared to the previous trading day's close of $82.64. Other companies within the Consumer Goods sector that increased today were: Ever-Glory International Group ( EVK), up 19.5%, Synutra International ( SYUT), up 7.5%, Reeds ( REED), up 5.4% and Mercer International ( MERC), up 4.0%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $2.8 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 29.6, above the S&P 500 P/E ratio of 17.7. Shares are up 104.5% year to date as of the close of trading on Friday. Currently there are 7 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, China Xiniya Fashion ( XNY), down 9.1%, Agria Corporation ( GRO), down 8.9%, Shiloh Industries ( SHLO), down 8.5% and Hooker Furniture Corporation ( HOFT), down 7.1% , were all laggards within the consumer goods sector with Ecolab ( ECL) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.
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