Kodak was once an Amazon and Google-type company, constantly inventing new technologies and seeking ways to open new markets. The problem was that Kodak spent much of its time defending its legacy film businesses with incremental innovations and left many of its best digital imaging, computing, and commercial printing innovations in R&D labs for far too long. Others did the disrupting, not Kodak.

When investors look at Amazon's new projects -- for instance delivery drones, AWS, the Kindle E-reader, or its foray into grocery selling -- they should believe that Bezos & Co. are devoting their time and resources to their best ideas. My own thought is that octodrones only serve a marginal need for Amazon users and are a diversion from the real success the company has made in pushing into the media and IT industries.

--Written by Antoine Gara in New York

Follow @antoineGara

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