Industry solution : Innovative Mobile couponing solution for Telefonica's more than 300 000 SME merchant clientsMONTREAL, Dec. 2, 2013 /PRNewswire/ - Mobi724 S.R.L. an Argentine corporation, a wholly owned subsidiary of Mobi724 Solutions Inc. has signed a commercial agreement with NEC to implement, integrate, maintain and support MOBI724's mobile coupons solution for Telefonica's ecommerce portal (marketplace), developed and managed worldwide by NEC. Telefonica's Marketplace "Aplicateca" is designed to facilitate access to Telefonica's clients, to a variety of digital applications and services in a SaaS mode. MOBI724's innovative global mobile couponing solution will allow Telefonica's more than 300,000 SME merchant clients to create, manage and send mobile campaigns to their customers, who will be able to redeem those benefits directly at the point of sale. Marcel Vienneau CEO of Mobi724 stated "We are very happy to team up with such a global leader and offer the best of breed mobile couponing solution to their enterprise - merchant - customers ".This level of confidence confirms that our approach in developing innovative added value solutions in a very competitive market is gaining momentum"About Mobi724 S.R.L. Our Smart² approach is more than smart transactions in a smart partnership. We offer an end-2-end digital eco system that enables smart transactions for the redemption of coupons and rewards. We power the redemption of offers - coupons and rewards - for payment cards, mobile carriers, loyalty operators and retailers in a seamless process for all stakeholders. With more than 20 years in the industry, we offer you to partner with our end-2-end universal rules based transaction engine for coupons and rewards redemption that works seamlessly on ANY mobile device and at ANY Point of Sale and / or online, in a seamless transaction process for both the customer and the merchant in a pay per performance model.