I call bull. With Netflix, Hastings doesn't have what he thinks he has. He has a company consumers love because it's cheap, but an unsustainable business that ran into a dead end licensing third-party content. As such, Netflix finds itself in the middle of an international expansion and original programming push that is much more desperate than they make it out to be.
Maybe, just maybe, Netflix can't afford to license fresh content for on-demand delivery because it costs too much. And the last thing Netflix needs is another cost. However, one would think the return on such an investment is pretty good when you can sell on-demand access to TV show episodes at $1.99 a pop and entire seasons in the $19.99 to $29.99 range.
I would love answers to these queries. Or, better yet, deep and informative dialogue. But it's difficult to make that happen, given the reality that Hastings tends to talk to media that isn't inclined, doesn't think or simply doesn't want to go there. If you go there with Reed Hastings, chances are he'll ignore you. If you ever get a hold of him, please ask him, on my behalf, if he considers Netflix beyond reproach.
--Written by Rocco Pendola in Santa Monica, Calif.