NEW YORK (TheStreet) -- With Black Friday and Cyber Monday just days away, TheStreet's Laurie Kulikowski spoke to Jeff Goldstein, president of PriceGrabber, about the role of mobile in this season's holiday sales. 

Kulikowski reported that nearly 24% of shoppers plan to make purchases via a mobile device this year, a 44% increase from last year. 

Retailers are much more prepared this year, Goldstein said. Many updated their Web sites to be mobile-compatible and have also begun to push mobile applications. Shoppers can get coupons and find sales information on the apps, too. 

He said that of the traditional retailers, Wal-Mart (WMT) and Target (TGT) have done a terrific job in overhauling their mobile presence. 

Goldstein suggested that clothing, electronics and gift cards will remain popular trends going into the busiest part of the holiday season. While mobile sales are picking up from people shopping at home, Black Friday is still expected to be strong, with plenty of traffic at the stores, he said. 

Goldstein concluded that Cyber Monday should do over $2 billion in sales, a 17% increase from last year's figure. 

 

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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