BEIJING, Nov. 27, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, held an exhibition with WOWO Convenience Store at the 15th China Retail Industry Convention, led by the CCFA (China Chain Store Franchise Association). The event was attended by over 2800 visitors and more than 1000 retailers, and the Company displayed their myStore platform through WOWO's ChinaShop, an offline-to-mobile (O2M) offering. The display marked China's brand new omni-channel experience store that connects online stores, physical stores and social networks to each other, and presented a brand new future for the retail industry in China. The mobile app that attendees could download enabled users to select and purchase WOWO products from both online and offline stores, discover the latest information about their selections and make purchases, all with a few taps on the screen. They were also able to use the app to swipe the QR code of a WOWO product that caught their eye, and from there they could learn more about the product or make a purchase. Retailers can in turn use QR codes to offer coupons, discounts, and other promotions. "Consumers are about to ignite another revolution in the retail industry," said Mr. Dehong Yang, President of eFuture. "The future will rely on cloud computing to provide a truly personalized shopping experience, and the model embodied in ChinaShop, which greatly reduces the cost of services in several ways while meeting all the increasing demands of the modern consumer for customization and convenience, has been designed to fully harness this new wave of technology." Adam Yan, Chairman and Chief Executive Officer, commented on the launch. "Demonstrating the first omni-channel store in China is an important milestone as this is quickly becoming a mainstream feature in the global m-commerce industry. myStore-driven omni-channel solutions will be a real game changer for retailers in China as it will level the playing field for those who do business purely through e-commerce, and will accelerate the transition from online to social-mobile business."