Twitter Inc ( TWTR) is targeting retail companies to boost its advertising revenue. J.J. Hirschle, the new advertising executive of the micro blogging company is on an urgent mission to strike advertising deals this holiday season, according to report from Bloomberg. The micro blogging company hired Hirschle last month prior to its initial public offering IPO. Hirschle was a former media and entertainment-advertising executive at Google Inc ( GOOG). His primary task is sell advertising products to retailers.