BlackBerry Ltd BBRY wants to use BBM to break into another competitive market: social networking. But will it be a hit or another bust like BlackBerry 10?
Well they say if all else fails, try again, and that’s what BlackBerry Ltd ( BBRY) ( BB) keeps trying to do. It failed to get back into the smartphone industry in a meaningful way, but now it has its eyes on another industry: the social networking industry. The company wants to transform BlackBerry Messenger from a basic messaging app into a social network. But will it work? That’s the big question as the company will have to face off with the likes of Facebook Inc ( FB), Twitter Inc ( TWTR) and LinkedIn Corp ( LNKD).