NEW YORK (TheStreet) -- The markets finished near session highs ahead of the Thanksgiving holiday.
On CNBC's "Fast Money" TV show, Brian Kelly, founder of Brian Kelly Capital, said Apple (AAPL) looks to have momentum to the upside and should benefit from a strong holiday season. He said the stock could potentially move higher by $100.
Tim Seymour, managing partner of Triogem Asset Management, said a deal with China Mobile Limited (CHL) should give the stock a boost and the company no longer has any supply issues.
Guy Adami, managing director of stockmonster.com, said that although the stock has had a great two-day run, he would wait to see if it holds the $545 level before chasing it higher in the next several days.
Josh Brown, a financial adviser at Ritholtz Wealth Management, said Apple would be trading for $600 if investors just gave it the same multiple as the broader market. He added that it should have a blowout holiday season this year.
Liz Dunn, senior consumer analyst at Macquarie Capital, was a guest on the show who said Macy's (M), Nordstrom (JWN) and Polo Ralph Lauren (RL) should do well during Black Friday. She added that beat-up stocks such as Coach (COH) and J.C. Penney (JCP) could get good bounces on positive news and Urban Outfitters (URBN) unfairly gets sold off with the teen retail stocks.
Seymour said he is not a buyer of COH, while lower gasoline prices should help consumers.
Kelly disagreed, saying he liked COH although it is sitting at stiff resistance near $60.
Brown suggested investors keep it simple and buy Visa (V) instead of trying to pick individual retailers.
Kelly said investors should not short the airline stocks because there is heavy demand from investors and the fundamentals have improved a lot.
Brown said shares of Twitter (TWTR) could find a "floor" of support when the company's quiet period expires next week, allowing it to communicate with big institutional investors.
Adami said he still likes Yahoo! (YHOO) for its ownership stake in Alibaba.
Kelly said he would be a buyer of the WisdomTree Japan Hedged Equity ETF (DXJ).
Brown said he remains long the Vanguard FTSE Europe ETF (VGK).
Hewlett-Packard (HPQ) was the first stock on the show's "Pops & Drops" segment and Seymour said he wasn't a buyer after the big move higher despite its cash flow and valuation.
Tile Shop Holdings (TTS) jumped 3% and Kelly said he was a buyer.
Tesla Motors (TSLA) popped 5% and Brown said he would avoid it because it looks like it could head lower.
Tivo (TIVO) dropped 4%. Adami said it looks like it could go to $12, where he suggested it would be a buy.
Seymour said he is a buyer of the U.S. dollar. Likewise, Kelly suggested investors could sell-short oil, silver and gold -- commodities that decline when the U.S. dollar goes up.
Seymour said McDonald's (MCD) is the best stock to own for fast-food restaurants.
Brown likes Yum Brands (YUM) because of its products and recent breakout in the stock.
Despite being extremely volatile, Adami likes Imax Corp. (IMAX) and thinks it can go to $40.
Seymour said Baidu (BIDU) held the $160 level and now seems to be breaking out. He likes the stock on the long side.
Brown said International Business Machine (IBM) is a hard stock to short, even though its business is struggling. He added that eventually the company will get it right and suggested traders who have done well on the short side take their profits.
For their final trades, Kelly is buying Pilgrim's Pride (PPC) and Brown is buying Constellation Brands (STZ). Seymour is buying Concha y Toro Winery (VCO) and Adami said to buy L-3 Communications Holdings (LLL).
-- Written by Bret Kenwell in Petoskey, Mich.