Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.2%. By the end of trading, Deckers Outdoor Corporation rose $1.72 (2.1%) to $81.64 on average volume. Throughout the day, 1,684,511 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 1,387,400 shares. The stock ranged in a price between $80.51-$83.04 after having opened the day at $80.65 as compared to the previous trading day's close of $79.92. Other companies within the Consumer Non-Durables industry that increased today were: Titan International ( TWI), up 6.5%, Tandy Brands Accessories ( TBAC), up 5.7%, Forward Industries ( FORD), up 5.7% and Joe's Jeans ( JOEZ), up 5.7%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $2.7 billion and is part of the consumer goods sector. The company has a P/E ratio of 28.1, above the S&P 500 P/E ratio of 17.7. Shares are up 93.8% year to date as of the close of trading on Friday. Currently there are 7 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, good cash flow from operations, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Mannatech ( MTEX), down 11.3%, China Xiniya Fashion ( XNY), down 6.9%, CTI Industries Corporation ( CTIB), down 5.0% and Standard Register Company ( SR), down 5.0% , were all laggards within the consumer non-durables industry with Packaging Corporation of America ( PKG) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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