4. As of noon trading, Discover Financial Services ( DFS) is up $0.53 (1.0%) to $52.93 on light volume. Thus far, 514,008 shares of Discover Financial Services exchanged hands as compared to its average daily volume of 3.1 million shares. The stock has ranged in price between $52.50-$52.97 after having opened the day at $52.52 as compared to the previous trading day's close of $52.40. Discover Financial Services, a bank holding company, provides direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services. Discover Financial Services has a market cap of $24.9 billion and is part of the financial sector. The company has a P/E ratio of 11.7, below the S&P 500 P/E ratio of 17.7. Shares are up 35.9% year to date as of the close of trading on Friday. Currently there are 14 analysts that rate Discover Financial Services a buy, no analysts rate it a sell, and 5 rate it a hold. TheStreet Ratings rates Discover Financial Services as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in stock price during the past year, notable return on equity, expanding profit margins and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. Get the full Discover Financial Services Ratings Report now. 3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.