NIKE (NYSE:NKE) today unveiled the new Brasil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials.
Exploring the unique creativity of Brasil, NIKE’s design team sought to replicate the unique and distinct cultures of the nation in the new National Team Kit design, while staying true to the culture and tradition of the classic yellow jersey.“The Brasilian home kit is like a national flag; it symbolizes the country and its people,” said Lotti. “We wanted to create a fusion of the high speed brilliance of football and the culture of Brasil while staying true to what the home kit represents.” The jersey features a new Y-neck design that provides both a relaxed fit and comfortable look. The shorts are a classic Brasilian Varsity Royal with a white stripe. Simple and iconic, the fit is slimmer and more tailored to the body based on fit research with a cut specifically designed to aid movement and comfort. The Brasilian crest has been updated and made slightly larger, with a gold colored metallic weave added to the crest for a shimmering effect. Behind the crest, on the inside of the jersey, is the slogan “Nascido para jogar futebol”- Brasilian Portuguese for “Born to Play Football”. NIKE also worked with Brasilian Designer Bruno Big to deliver a mark of pride at the inner back neck of each jersey - a small yellow canary motif representing “Canarinho”, the nickname given to the team when they wear the yellow home jersey. “To wear the 'amarelinha' is an honor for me and my teammates,” says Brazil star Neymar. “Brasil is a very special place to play football, and we want to play hard and win for our country. This kit helps us to do that with both the technology and the inspiration it provides.” Even the name and numbers on each kit have also been carefully designed with a micro fine pinhole for moisture management and cooling. The style of the name and number is inspired by the classic fonts widely used on Brasilian hand printed street posters. All jerseys worn by players and sold in Brasil are made in Brasil.
The Brasil kit will be available in NIKE stores and on nike.com for pre-order from November 24th and on-sale worldwide from December 5th.For more information, visit www.nikeinc.com. About NIKE, Inc. NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE’s earnings releases and other financial information are available on the Internet at http://investors.nikeinc.com and individuals can follow @NIKE.