In trading on Friday, shares of the Proshares UltraShort Consumer Services ETF (SCC) entered into oversold territory, changing hands as low as $19.48 per share. We define oversold territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100. A stock is considered to be oversold if the RSI reading falls below 30.In the case of Proshares UltraShort Consumer Services, the RSI reading has hit 28.2 — by comparison, the RSI reading for the S&P 500 is currently 72.6. A bullish investor could look at SCC's 28.2 reading as a sign that the recent heavy selling is in the process of exhausting itself, and begin to look for entry point opportunities on the buy side. Looking at a chart of one year performance (below), SCC's low point in its 52 week range is $18.94 per share, with $41.07 as the 52 week high point — that compares with a last trade of $19.48. Proshares UltraShort Consumer Services shares are currently trading off about 2.2% on the day.