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NEW YORK ( TheStreet) -- Yum Brands (NYSE: YUM) hit a new 52-week high Friday as it is currently trading at $77.07, above its previous 52-week high of $75.15 with 911,577 shares traded as of 9:50 a.m. ET. Average volume has been 3.4 million shares over the past 30 days. Yum has a market cap of $32.21 billion and is part of the services sector and leisure industry. Shares are up 8.9% year to date as of the close of trading on Thursday. YUM! Brands, Inc., together with its subsidiaries, operates quick service restaurants in the United States and internationally. It operates in six segments: YUM Restaurants China, YUM Restaurants International, Taco Bell U.S., KFC U.S., Pizza Hut U.S., and YUM Restaurants India. The company has a P/E ratio of 30.9, above the S&P 500 P/E ratio of 17.7.