Fifth & Pacific Companies Selects EBay Enterprise To Drive Loyalty And Revenue For Premium Lifestyle Brands

eBay Enterprise, an eBay Inc. company, today announced that it has signed a multiyear agreement with Fifth & Pacific Companies, Inc. (NYSE:FNP), the designer and marketer of a portfolio of premium, global lifestyle brands. eBay Enterprise will provide fulfillment, warehouse and order management systems, payments, freight, and customer service solutions for kate spade new york, Kate Spade Saturday, Jack Spade, and Lucky Brand in the U.S. and Canada.

“We are focused on creating a true omnichannel business across all of our brands, moving from brick and mortar and ecommerce to all around enterprise commerce,” said Linda Yanussi, senior vice president, Global IT and Operations, Fifth & Pacific Companies, Inc. “eBay Enterprise enables us to harness the capabilities to drive transactions from stores to online and online to stores, and provides solutions that allow us to have late order cutoffs, faster delivery to our customers, and the scale and flexibility to provide that premium brand experience.”

eBay Enterprise is providing full-service fulfillment, order management and customer service to help drive revenue and deeper customer loyalty for the Fifth & Pacific brands. Lucky Brand and kate spade new york have also partnered with eBay Enterprise for marketing solutions including strategy, search, email management and affiliate marketing services. eBay Enterprise also helped launch the new Kate Spade Saturday brand.

“Fifth & Pacific has challenged us to help them create 'the future of shopping' experience and we’re excited to have the opportunity and the ability to leverage the eBay Inc. portfolio of solutions to do just that,” said Tobias Hartmann, head of eBay Enterprise omnichannel operations. “Fifth & Pacific is committed to creating an exceptional omnichannel consumer experience, which directly aligns with our purpose of driving connected commerce.”

About Fifth & Pacific Companies, Inc.

Fifth & Pacific Companies, Inc. designs and markets a portfolio of retail-based, premium, global lifestyle brands including Kate Spade and Lucky Brand. In addition, the Adelington Design Group, a private brand jewelry design and development group, markets brands through department stores and serves jcpenney via exclusive supplier agreements for the Liz Claiborne and Monet jewelry lines. In November 2013, the Company completed the sale of the Juicy Couture intellectual property to Authentic Brands Group (ABG) and is working under a license from ABG as the Company transitions and winds down the Juicy Couture business through 2014. The Company also has a license for the Liz Claiborne New York brand, available at QVC and Lizwear, which is distributed through the club store channel.

About eBay Enterprise

eBay Enterprise is a leading global provider of commerce technologies, omnichannel operations and marketing solutions. Our comprehensive and modular solution suite enables the world’s premier brands and retailers to deliver connected consumer experiences across all touch points of the entire purchase lifecycle by engaging potential customers, converting browsers into buyers and delivering products with speed and quality. Our omnichannel solutions and expert strategies help our clients grow faster than the industry and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in Barcelona, London, Los Angeles and New York. The products, services, and businesses described above are those of GSI Commerce, Inc., d.b.a. eBay Enterprise, or its wholly owned subsidiaries. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at ebayenterprise.com.

Copyright Business Wire 2010

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