NEW YORK ( TheStreet) -- Lorillard (NYSE: LO) hit a new 52-week high Wednesday as it is currently trading at $53.07, above its previous 52-week high of $53.06 with 129,392 shares traded as of 9:50 a.m. ET. Average volume has been 2.7 million shares over the past 30 days. Lorillard has a market cap of $19.52 billion and is part of the consumer goods sector and tobacco industry. Shares are up 36% year to date as of the close of trading on Tuesday. Lorillard, Inc. manufactures and sells cigarettes in the United States. The company operates through two segments, Cigarettes and Electronic Cigarettes. The Cigarettes segment manufactures and sells cigarettes. The company has a P/E ratio of 16.7, below the S&P 500 P/E ratio of 17.7.