Celanese Supports Growing Consumer Trend Toward Low Odor, Decorative Paints In Asia

Celanese Corporation (NYSE: CE), a global technology and specialty materials company and a global leader in vinyl acetate ethylene (VAE) emulsions, invites attendees of the ChinaCoat 2013 international exhibition to learn more about the company’s solutions for a broad array of coatings and adhesives applications.

“While attending ChinaCoat 2013, manufacturers of architectural paints, automotive paints, waterproofing coatings, industrial adhesives and vinyl-based emulsions will discover the products and the expertise Celanese can deliver to their organizations,” said Mark Oberle, Celanese vice president of Sales, Asia. “Celanese is committed to growth in China and the Asia region and supports our efforts through our largest chemical manufacturing complex located in Nanjing, China, and our commercial and technology center located in Shanghai,” Oberle added.

Under its new brand, Celanese - The chemistry inside innovation, the company will highlight a wide variety of products including vinyl acetate ethylene emulsions, acrylic emulsions, EVA polymers, vinyl acetate monomer (VAM) and solvents for use in coatings and adhesives applications.

Solutions for Architectural Paints

Celanese will also showcase its EcoVAE® line of vinyl acetate ethylene emulsions for use in ultra-low odor, low VOC (volatile organic compounds) decorative paints.

“Celanese has a long history of assisting paint formulators with the difficult task of lowering VOCs while also reducing the unpleasant odor of interior paints, making a consumer-friendly product. Formulators appreciate that VAE emulsions are the best way to achieve their sales and marketing goals while reaching a high level of technical performance,” said Anna An, Asia commercial director for the Celanese emulsion polymers business.

In addition, Celanese will be showing its VAE emulsions for use in waterproofing coatings, which are also low odor and low VOC.

Solutions for Automotive Paints

Celanese will highlight its Polysolvan® O solvent for use in automotive paints. Because of its very low volatility, Polysolvan O is used chiefly as a paint additive in the form of a highly effective flow agent.

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