Celanese Supports Growing Consumer Trend Toward Low Odor, Decorative Paints In Asia

Celanese Corporation (NYSE: CE), a global technology and specialty materials company and a global leader in vinyl acetate ethylene (VAE) emulsions, invites attendees of the ChinaCoat 2013 international exhibition to learn more about the company’s solutions for a broad array of coatings and adhesives applications.

“While attending ChinaCoat 2013, manufacturers of architectural paints, automotive paints, waterproofing coatings, industrial adhesives and vinyl-based emulsions will discover the products and the expertise Celanese can deliver to their organizations,” said Mark Oberle, Celanese vice president of Sales, Asia. “Celanese is committed to growth in China and the Asia region and supports our efforts through our largest chemical manufacturing complex located in Nanjing, China, and our commercial and technology center located in Shanghai,” Oberle added.

Under its new brand, Celanese - The chemistry inside innovation, the company will highlight a wide variety of products including vinyl acetate ethylene emulsions, acrylic emulsions, EVA polymers, vinyl acetate monomer (VAM) and solvents for use in coatings and adhesives applications.

Solutions for Architectural Paints

Celanese will also showcase its EcoVAE® line of vinyl acetate ethylene emulsions for use in ultra-low odor, low VOC (volatile organic compounds) decorative paints.

“Celanese has a long history of assisting paint formulators with the difficult task of lowering VOCs while also reducing the unpleasant odor of interior paints, making a consumer-friendly product. Formulators appreciate that VAE emulsions are the best way to achieve their sales and marketing goals while reaching a high level of technical performance,” said Anna An, Asia commercial director for the Celanese emulsion polymers business.

In addition, Celanese will be showing its VAE emulsions for use in waterproofing coatings, which are also low odor and low VOC.

Solutions for Automotive Paints

Celanese will highlight its Polysolvan® O solvent for use in automotive paints. Because of its very low volatility, Polysolvan O is used chiefly as a paint additive in the form of a highly effective flow agent.

Solutions for Industrial Adhesives

Celanese offers a range of emulsions for use in industrial adhesives for paper packaging and converting as well as for use in woodworking. Celvolit® VAE emulsions are widely used in the paper packaging adhesive space due to their low odor and low residual monomer levels, making them the emulsion of choice for food packaging, tobacco production and cartons. They also offer ease of formulation and good machinability.

Celanese offers a line of EVA polymers for hot melt adhesives offering a wide range of melt index and vinyl acetate content. Under the Ateva® brand name, they are recognized globally for their versatility and quality.

Celanese sales, marketing and technical specialists will be available throughout the exhibition to answer any questions regarding EcoVAE emulsions or the company’s other offerings. Visit Celanese during exhibition hours at booth 3E41-48.

About Celanese

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,600 employees worldwide and had 2012 net sales of $6.4 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com or our blog at www.celaneseblog.com .

All registered trademarks are owned by Celanese International Corporation or its affiliates.

Forward-Looking Statements

This release may contain “forward-looking statements,” which include information concerning the company’s plans, objectives, goals, strategies, future revenues or performance, and other information that is not historical information. When used in this release, the words “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” and variations of such words or similar expressions are intended to identify forward-looking statements. All forward-looking statements are based upon current expectations and beliefs and various assumptions. There can be no assurance that the company will realize these expectations or that these beliefs will prove correct. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements contained in this release. Numerous factors, many of which are beyond the company’s control, could cause actual results to differ materially from those expressed as forward-looking statements. Other risk factors include those that are discussed in the company’s filings with the Securities and Exchange Commission. Any forward-looking statement speaks only as of the date on which it is made, and the company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.

Copyright Business Wire 2010

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