Gartner Positions Informatica As A Visionary In 2013 Magic Quadrant For Master Data Management Of Product Data Solutions

REDWOOD CITY, Calif., Nov. 19, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today announced that Gartner, Inc., aleading IT research and advisory firm, has positioned Informaticaas a visionary in its November 2013 Magic Quadrant for Master DataManagement of Product Data Solutions report.

The complete report, including the quadrant graphic, isavailable at http://www.informatica.com/us/magic-quadrant-MDM-Product-data-solutions/?ref=lnkwwwprl.

Informatica MDM and Informatica PIM (Product Information Management) advanced inboth completeness of vision and ability to execute on that vision. 

Gartner analysts wrote, in the Market Definition/Descriptionsection of the Magic Quadrant for Master Data Management of ProductData Solutions report, that, "The use of MDM of product datasolutions ranges across different scenarios. Some focus on asegment of product master and other application-specific data insupport of customer-facing business processes commonly found ine-commerce across different or 'omni' channels."

Informatica PIM, acquired from Heiler Software in June 2013, isdesigned to generate a faster time-to-market, increased customerloyalty and higher conversion rates and margins in all sales andmarketing channels.

"As a single repository of all product data for distribution inall sales channels, Informatica PIM provides a cohesive,centralized platform for all channel commerce," said Rob Karel,vice president, Product Strategy and Product Marketing, MDM,Informatica.

Gartner analysts, in commenting on another MDM of product datasolutions market scenario, also wrote in the report that, "Yetanother takes a more enterprise- or ERP-centric view, starting withinformation architecture spanning all business processes andconsolidation of data from a corporate, global perspective."

Informatica MDM is a flexible, business-model driven,multidomain MDM solution that empowers companies to improveoperations with business-user access to consolidated and reliablebusiness-critical data - such as products, channel partners,suppliers, customers and employees - as well as the relationshipsbetween data.

Informatica's Karel added, "Leading firms in financial retail,manufacturing, distribution, services, life sciences, healthcare,government, energy and many other industries rely on InformaticaMDM and PIM to meet their specific business requirements.Informatica MDM and PIM together enable 'Universal MDM' for thesecompanies."

Universal MDM is a platform that rapidly solves customers'immediate business problems with fit-for-purpose master datamanagement capability. This platform enables customers to grow theinitial solution to solve additional business problems byleveraging existing technology investments and skills, whilede-risking their projects with a proven solution.

Tweet this:  News @Gartner_inc Positions@InformaticaCorp as a Visionary in Gartner #MDM of Product DataSolutions Magic Quadrant http://bit.ly/1ioYgcE

Informatica Leadership in other recent Gartner MagicQuadrant reports:

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depictedin its research publications, and does not advise technology usersto select only those vendors with the highest ratings. Gartnerresearch publications consist of the opinions of Gartner's researchorganization and should not be construed as statements of fact.Gartner disclaims all warranties, expressed or implied, withrespect to this research, including any warranties ofmerchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit www.informatica.com.Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informaticaand http://twitter.com/InformaticaCorp.

###

Note: Informatica, Informatica MDM, Informatica PIM,the Informatica Platform and Informatica Vibe aretrademarks or registered trademarks of Informatica Corporation inthe United States and in jurisdictions throughout the world. Allother company and product names may be trade names or trademarks oftheir respective owners.

CONTACT: Steve Bauer	         Informatica Corporation	         +1 650 385 4159	         +1 650 670 7135	         stbauer@informatica.com

Informatica Corp.

More from Press Releases

NFL Pushes for Regulation Following Supreme Court's Sports Gambling Ruling

NFL Pushes for Regulation Following Supreme Court's Sports Gambling Ruling

21st Century Fox Scoops Up Local News Stations

21st Century Fox Scoops Up Local News Stations

Walmart CEO: 'We Are Transforming Globally' With Flipkart

Walmart CEO: 'We Are Transforming Globally' With Flipkart

Three-Part FREE Webinar Series

Three-Part FREE Webinar Series

March 24 Full-Day Course Offering: Professional Approach to Trading SPX

March 24 Full-Day Course Offering: Professional Approach to Trading SPX