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The chart above, and the stock's historical volatility, can be a helpful guide in combination with fundamental analysis to judge whether selling the January 2016 put at the $90 strike for the 4.7% annualized rate of return represents good reward for the risks. We calculate the trailing twelve month volatility for Ulta Salon Cosmetics & Fragrance Inc. (considering the last 252 trading day closing values as well as today's price of $129.94) to be 39%. For other put options contract ideas at the various different available expirations, visit the ULTA Stock Options page of StockOptionsChannel.com.

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