Why does a Tesla fire w no injury get more media headlines than 100,000 gas car fires that kill 100s of people per year?— Elon Musk (@elonmusk) November 19, 2013Here's an honest answer: And you can use these Elon Musk- and Tesla ( TSLA)-related articles to follow along with some of what I discuss in the video. I am ashamed to even link to this article. I made a mistake on March 9, 2013: Will Musk Get a Free Pass After His Parenting Comments. But, I did my best to make good by the end of May 2013: When I Apologized to Elon Musk. Every media reporter, anchor, personality and producer owes Musk an apology -- not necessarily for getting personal and messing up like I did -- but for taking a story and presenting it in ways that lack context, mislead and trigger unnecessary and unjust spectacle. Don't hold your breath. I believed Musk when he told me in May that he's not really comfortable or keen on being on TV everyday. I still do. But he has gotten pretty darn good at it. Out of necessity. The media effectively cornered the guy, giving him no choice but to be hyper-visible. Now they're standing with stones, sling shots and fiery pitchforks ready to tear down the larger-than-life darling they created. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.