Cherokee Inc. Enters In To A License Agreement In India With Mahindra Retail’s Mom & Me Stores For Its Liz Lange Maternity Brand

Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today that it has entered into a retail license agreement for its Liz Lange Maternity Brand with Mahindra Retail Pvt Ltd.’s flagship retail stores, Mom & Me. Liz Lange Maternity will be available at all Mom & Me outlets throughout India as well as online.

Founded in 1945, the Mahindra Group is a $16.2 billion multinational conglomerate headquartered in Mumbai, India, employing more than 155,000 people across numerous companies with operations in various sectors, including retail, automotive, aerospace, energy, and financial services. Mom & Me is Mahindra’s flagship retail venture where expecting and new mothers alike can find everything from apparel and baby care products to parenting seminars and support.

Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”

Mr. K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. As an organization, we value professionalism and excellence in all aspects of our work, products, and services. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”

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