RICHARDSON, Texas, Nov. 19, 2013 /PRNewswire/ -- As part of its effort to stem the rising tide of obesity and chronic diseases, Blue Cross and Blue Shield of Texas (BCBSTX) announced today that the company has awarded more than $1.6 million in grants to 38 organizations across the state. The grants are part of its Healthy Kids, Healthy Families® (HKHF) initiative. HKHF began as a three-year campaign designed to improve the health status of Texas children. The goal is to engage children and their families in understanding the importance of four focus areas: nutritious food, raising the level of physical activity, improving immunization rates and promoting safe environments. (Logo: http://photos.prnewswire.com/prnh/20130425/DA02213LOGO) The 38 organizations receiving grants this year through the HKHF program are: Abilene Food Bank of West Central, Active Life, Inc., American Diabetes Association, AVANCE, Brighton School, Breakthrough, Capital Area Food Bank Texas, Children's Advocacy Centers of Texas, Inc., Caring for Children Foundation, Cyberways & Waterways, Dallas Black Dance Theatre, East Texas Access Network, El Pasoans Fighting Hunger, Family Place, Family Promise of Odessa, Houston Food Bank, Houston Department of Health & Human Services Foundation, Food Bank of Rio Grande Valley, Jewish Community Centers Association of North America, Jubilee Park & Community Center, Los Barrios Unidos Community Clinic, Marathon Kids, Marshall Regional East Texas Food Bank, Memorial Hermann Foundation, Mi Escuelita Preschool, Recipe for Success, North Texas Food Bank, Real School Gardens, San Antonio Food Bank, San Angelo Concho Valley Regional Food Bank, San Antonio Amateur Sports Foundation, South County Community Clinic, Tarrant Area Food Bank, Texas Children's Hospital Foundation, Texas Extension Education Association, Texas Medical Association Foundation, Wichita Falls Area Food Bank and YWCA of Fort Worth. Each of the grant recipients are community partners that share BCBSTX's vision of improving the health and wellness of Texas children. "Healthy Kids, Healthy Families is a natural extension of our legacy of caring and commitment to our customers," says Catherine Oliveros, Director of Community Affairs, BCBSTX. "We are always pleased to support organizations committed to the health and well-being of local communities across our state. Together, we will continue to address serious public health issues and the social factors that contribute to them, including childhood obesity, tobacco use, diabetes, heart disease, poor diet and lack of exercise." The HKHF program started in 2011. During this three year period, BCBSTX has awarded $4.5 million to more than 60 charitable organizations. These community allies have developed sustainable, measurable programs to reach children and their families to improve health and wellness and build stronger, healthier communities.