WESTCHESTER, Ill., Nov. 19, 2013 /PRNewswire/ -- Insurance Auto Auctions, Inc. (IAA), the leading live and live-online salvage auto auction company and wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced the launch the Market Value Tool mobile app for iPhone, as part of the suite of products from IAA's industry leading CSAToday® platform. IAA is the first company in the industry to launch an iPhone app which will provide its customers the ability to estimate the value of their vehicles anytime, anywhere. The Market Value Tool is quick and efficient, allowing CSAToday customers to research and compare vehicle values. To begin, users can scan the VIN with their phone, enter a VIN manually and type or speak a year/make/model. The Market Value Tool uses historical auction data to compare customers' vehicle criteria to vehicles sold previously through an IAA auction. The company looks at criteria such as damage details, location information, vehicle specifics and model options. Intuitive filters, such as loss type, damage, run & drive capability, engine size and more, help users further refine results. Customers can also select from the matching vehicles to customize the Market Value Tool and print, save or share the results. "We remain steadfast in our commitment to invest in mobile technologies that better anticipate and address our customers' buying and selling needs," said Tom O'Brien, chief executive officer of Insurance Auto Auctions. "IAA was the first to introduce payment services for salvage buyers via an app in the industry. Our latest Market Value Tool is yet another industry first and allows our clients to gather critical intelligence and run their businesses more efficiently from the palm of their hand." IAA launched its Market Value Tool mobile app as part of its comprehensive salvage analysis platform. This iPhone application will offer CSAToday customers the latest operating platform and enable users to be at the forefront of technology. It can be downloaded by visiting the Apple Store.About Insurance Auto Auctions, Inc. Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR). Headquartered in Westchester, Illinois, IAA has over 160 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. IAA also leverages its business model to assist charitable organizations in the US through its One Car One Difference® campaign. To date IAA has provided millions of dollars in additional funding to charities by assisting in the processing of donated vehicles. Learn how we are making a difference by visiting www.1car1difference.com. With a talented team of over 2,000 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to www.IAA-Auctions.com to learn more, and follow IAA on Facebook and Twitter. SOURCE Insurance Auto Auctions, Inc.