The other private label lenders could find themselves in a better competitive position against the spun-off GE consumer finance company, because its "bank funding advantage could be moderated as the business would not likely have the same access to funding as it currently has," according to Sakhrani. The business being spun off had a very strong 4% return on assets during 2012, with a profit of $2.2 billion on about $53 billion in total assets, according to KBW. That's a pretty impressive ROA, but the new company may be operating on a more even playing field than it currently enjoys. It will be very interesting to see how aggressive the new company's management will be in its efforts to gain new business following the spinoff. GE's shares were up 0.6% in late morning trading Monday, to $27.37. GE data by YCharts Interested in more on General Electric? See TheStreet Ratings' report card for this stock.