Toro Wins Irrigation New Product Contest For Third Straight Year

Toro once again demonstrates its innovation leadership with the EVOLUTION® controller recently being named winner of the Irrigation Association’s 2013 New Product Contest in the Turf/Landscape category at the Irrigation Show in Austin, Texas. The patent-pending EVOLUTION controller was developed from years of customer research to find the perfect balance of simplicity and sophistication. Launched in the spring of 2013, the product has been well received by contractors and homeowners alike for its intuitive interface, USB functionality, and smart upgrade path.

With this recent win, Toro has now won three straight years in a row with the Precision™ Soil Sensor in 2012 and the PrecisionSense™ site assessment system in 2011. Toro also received “best new product” honors from the Irrigation Association in 2008 with the Precision™ Series Spray Nozzles.

The EVOLUTION controller was designed to perform like a traditional time-based controller, but could evolve into a “smart” controller with water-saving upgrades that can be added during installation or over time as the customer’s needs evolve.

“We developed a product that was simple enough for a homeowners’ limited interaction,” said Burnett Jones, marketing manager for Toro Irrigation. “But on the other end, EVOLUTION is smart enough and advanced enough to allow contractors to fully utilize their expertise and knowledge in managing irrigation systems and landscape needs to the full extent needed at an individual property.”

The base model of the EVOLUTION controller allows contractors to extend their sales cycle after installing the controller. With the simple addition of Toro’s wireless Smart Connect™ feature, contractors can provide smart irrigation products including rain/moisture sensors, a weather sensor, handheld remote control, and even auxiliary features such as landscape lighting. Its modern-day programming, expandable design and smart capability make the EVOLUTION an ideal choice for users seeking an advanced irrigation controller without the complexity.

For more information on the Toro EVOLUTION controller, please visit www.toro.com/evolution. To learn more about our other innovative products visit www.toro.com/irrigation.

About The Toro Company

The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative turf, landscape, rental and construction equipment, and irrigation and outdoor lighting solutions. With sales of more than $1.9 billion in fiscal 2012, Toro’s global presence extends to more than 90 countries through strong relationships built on integrity and trust, constant innovation, and a commitment to helping customers enrich the beauty, productivity and sustainability of the land. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields. More information is available at www.toro.com.

About the Irrigation Association

The Irrigation Association is the leading membership organization for irrigation companies and professionals. Together with our members, we are committed to promoting efficient irrigation and to long-term sustainability of water resources for future generations. IA works to improve industry proficiency, advocate sound water management, and grow demand for water-efficient products and services. For more information, visit www.irrigation.org.

Copyright Business Wire 2010

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