The Fragrance BarWomen’s Fragrances complete the makeover with a move to its new location on the 35 th Street side of the Broadway building. Framed by a 7-foot by 10-foot LED screen featuring the latest launches from the world of fragrances, the Fragrance Bar welcomes shoppers with an expanded assortment of fine fragrances from around the world. New luxe fragrance houses debuting this season include: Hermes, Jo Malone London and Tom Ford. Prestige brands including Bulgari, Burberry, Calvin Klein, Coach, Chanel, Donna Karan, Gucci, Jimmy Choo, Juicy Couture, Marc Jacobs, Michael Kors, Narciso Rodriguez, Prada, Ralph Lauren, Versace, Viktor & Rolf, among others create a luxurious setting for the most sought-after brands. Men’s Skincare and Fragrances The increased attention to grooming and polishing of their personal style by New York City’s most fashionable men inspired a re-do of the scents and services available at Macy’s Herald Square. Re-set in a refined setting on the corner of Seventh Avenue and 35 th Street, Men’s Fragrances and Skincare occupies more than 4,000 square-feet of space in a newly-designed outpost devoted to men’s prestige and designer brands. New services including an Art of Shaving shop will join Lab Series, Clinique and Shiseido for skincare options such as men’s facials. New fragrance brands include Hermes, Spicebomb by Viktor & Rolf and Tom Ford. Also, for the first time, store windows along Seventh Avenue will allow views from the sidewalk onto the spacious selling floor. Celebratory Special Events Macy’s Herald Square kicks-off a month-long celebration of its fabulous new floor with fun freebies, facials, glam events, sampling, and exclusive gift sets and gifts with purchase. National celebrity make-up artists from prestige brands including Benefit, Chanel, Clarins, Dior, Estee Lauder, Laura Mercier, M.A.C, Shiseido, and YSL will provide style tips and personalized consults for customers.
A custom marketing campaign, “Mirror, Mirror” will cast the spotlight on the exciting changes and best beauty brands all waiting in store. Macy’s beauty blitz will be seen in national magazines, station dominations throughout New York City and a dedicated, in-home beauty magalog. Macy’s very own beauty blogger Tonya Mann captures the behind-the-scenes in the world of beauty at Macy’s Herald Square with one-on-one interviews with celebrity make-up artists on www.macys.com/beautyblog.About Macy’s Macy's (NYSE:M), the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s Herald Square is New York City’s most iconic department store, welcoming more than 20 million visitors from around the world each year. The world-famous flagship is a retail institution known for its fashion and epic events -- most notably the Annual Macy’s Flower Show ®; Macy's 4th of July Fireworks ® and the Macy's Thanksgiving Day Parade ®. Built in 1902, the “World’s Largest Store” currently houses more than 1 million square-feet of retail space. In 2011, Macy’s Inc. announced that the store will increase its selling space to 1.2 million square-feet following an extensive four-year, 400 million dollar renovation. The renovation will transform the store into one of the most technologically advanced, fashion-forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops. For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.