FRANKFURT, Germany and BANGALORE, India, November 15, 2013 /PRNewswire/ -- Appoints Ulrich Meister as Head of Continental Europe Wipro Ltd. (NYSE:WIT), a leading information technology, consulting and outsourcing company today announced the appointment of Ulrich Meister as Senior Vice President and Head of Continental Europe, effective November, 2013. (Logo: http://photos.prnewswire.com/prnh/20121129/579804 ) (Photo: http://photos.prnewswire.com/prnh/20131115/653388 ) Ulrich joins Wipro from T-Systems, where he started in 2005, and in his last role was responsible for their global Euro 2 billion system integration business. He has immense expertise in managing large-scale strategic change programs for companies across the globe. Ulrich began his career with the financial services industry and spent the first 20 years in leadership positions with Deutsche Bank and Landesbank Hessen-Thüringen. Ulrich was also a Member on the Board of T-systems. In his role, Ulrich would have the charter to define strategy for each of the markets within Continental Europe and grow the business exponentially over the coming years. He will continue to build on Wipro's localization approach, drive marketing and brand investments in the geographies, and explore potential inorganic growth opportunities. Ulrich Meister will be based in Frankfurt, Germany and will report to TK Kurien, CEO and Member of the Board, Wipro Ltd. "Continental Europe currently represents a significant share of our global revenues and companies in the region are more keen to consider global sourcing than ever before. We have already enhanced our focus on key markets like Germany, France and the Nordic region - driving customer centricity and local decision making. We are encouraged by the prospects and are confident that Ulrich in his new role will lead Wipro's next wave of growth in these geographies," said TK Kurien, CEO and Member of the Board, Wipro Ltd. Wipro has made strategic investments in the Continental European market, both organic and inorganic, for more than a decade. The company has significantly built its local presence and nearly 50% of its employees in the region have been hired locally. This includes all of Wipro's country heads in the region. Wipro has also started engaging with local universities and business schools in the region for its graduate training program.