PARIS, Nov. 14, 2013 /PRNewswire/ -- Influential music agent Marc Geiger will deliver a keynote address as part of the Midem Talks conference programme, built around the theme "Back to Growth? Make it Sustainable!" Head of talent agency William Morris Endeavor's music division, Geiger's keynote will focus on "20 Years of Pain: No More Fooling Around," as he outlines what he sees as the definitive future of the music business in the digital age. During his keynote in Cannes on Sunday 2 February 2014, Geiger will share a powerful message with the Midem audience, challenging the industry to embrace change as he presents a new model for the music business. He will warn that labels and publishers will have to adapt, or they will totally disappear five years from now. After his keynote, Geiger will invite key executives and members of the audience to debate his uncompromising analysis and look for sustainable solutions to keep the industry on track for growth. The epitome of the super-agent, Geiger is a true visionary. With clients such as Lady Gaga, Black Sabbath and Trent Reznor, he continues to be at the forefront of the new music ecosystem with his inherent ability to identify the latest trends and create new opportunities in digital media and brand partnerships. After working as a concert promoter and talent agent, Geiger became one of the first to plug the music industry into the Internet when he launched ARTISTdirect, which has since become a media juggernaut and one of the most popular music destinations on the web. Geiger now has a hugely influential role as head of powerhouse agency WME's music division, where he manages some 90 agents representing a roster of over 1,000 artists worldwide. He is continually rethinking the relationship between music and technology, bringing entrepreneurs and creative technologists to WME's clients and nurturing the growing needs of artists looking to connect with their audience in innovative ways.