- Smart Content – quickly access market-ready content and personalize right from Salesforce.
- Cross-Channel Flexibility – send digitally or in printed form at individual or campaign level.
- Analytics – collect transactional data to report most popular content by multiple dimensions: recency, frequency, method, user and type.
About Standard RegisterStandard Register (NYSE:SR) is trusted by the world’s leading companies to advance their reputations and add value to their operations by aligning communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of workflow, communications and analytics solutions to address the changing business landscape in healthcare, financial services, manufacturing and retail markets, Standard Register is the recognized leader in the management and execution of mission-critical communications. More information is available at http://www.standardregister.com.About SMARTworks® Connect for CRM SMARTworks Connect is part of a cloud-based solution for marketing operations that includes consulting services and a robust supply chain for direct marketing, print and promotional products. By supporting the optimal combination of online and offline messaging, SMARTworks Connect automates cross-channel content distribution right from the CRM system while enhancing message relevance through personalization. The application automatically tracks content consumption data which helps marketers adjust content development efforts accordingly.