WASHINGTON, Nov. 14, 2013 /PRNewswire-USNewswire/ -- Getting your hearing tested with a loved one may be the most precious and uplifting gift you can give—or get—this holiday season, says the Better Hearing Institute (BHI). No doubt, it will be among the very best things you—and your loved one—can do to safeguard an active, healthy, engaging lifestyle. To help you take that first step, BHI is offering a free, quick and confidential online hearing check, at www.hearingcheck.org, to determine if you or your loved one need a comprehensive hearing test by a hearing healthcare professional. In the past few years, the realities of modern-day life have realigned themselves, forcing us to re-think how we look at hearing loss. Younger people—Gen Xers and youthful-minded baby boomers—are developing hearing loss in greater numbers. Certainly, they're not ready to give up an inch on their active personal or professional lives. At the same time, older Americans are putting off retirement and staying in the workforce longer. All the while, hearing aid technology and design have undergone a sweeping transformation—taking off in terms of what they can offer youthful-minded people eager to stay active and engaged. The new reality is that hearing loss is part of modern life for a great number of people. It's commonplace. And like many things modern, there are sleek technologies and innovative services that can make it much easier to manage hearing loss—that is, if you acknowledge and address it. The vast majority of people with hearing loss can benefit from hearing aids. Simply, today's hearing aids are state-of-the-art, highly effective, sleek and sophisticated. They're high-tech like other wearable consumer electronics—but one that is transforming in its ability to help keep people of all ages connected to their smartphone, television, other prized electronics, and most importantly, to life.