IRVINE, Calif., Nov. 13, 2013 /PRNewswire/ -- Kareo, Inc., a cloud-based medical office software and services provider for small medical practices, today announced the launch of a new solution center designed to help private practices thrive in the current dynamic healthcare environment. Kareo Marketplace™, the first of its kind available in the healthcare industry, delivers private practices a curated selection of cloud-based applications and value-added services that can help practices optimize operations, deliver improved financial performance, accelerate adoption of electronic health records, and drive outstanding patient engagement. Kareo Marketplace reduces the uncertainty and risk small practices face in finding, researching, and buying technology and services. Marketplace represents a carefully selected collection of applications and services that are ready for immediate purchase and implementation. Each solution in Marketplace is selected based on the specific requirements of private practices and is included only after thorough evaluation and testing by Kareo. Options available today in Marketplace address such needs as provider reputation management, practice marketing, document management, specialty-specific EHRs, billing services, and consulting. All of the solutions offered in Marketplace integrate seamlessly with and build upon Kareo's medical office software platform. "Today's private practices face a period of unprecedented change presenting both opportunities and challenges," said Dan Rodrigues, CEO and founder of Kareo. "We've built Marketplace because we believe that the right application of technology and services can transform the management of private practices, enabling significant improvements in practice efficiency, financial performance, and the quality of patient care." Kareo Marketplace includes a variety of applications, including ZocDoc – a service that helps patients receive faster access to care and optimizes doctors' schedules. With ZocDoc, patients can find a nearby, in-network doctor, view their real-time availability, and instantly book an appointment online. For healthcare providers, ZocDoc helps grow practices by connecting them with new patients and improving efficiency.