Informatica Cloud Winter 2014 Redefines The Cloud Integration Landscape

Redwood City, Calif., Nov. 12, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today introduced Informatica Cloud Winter2014, the latest release of its award-winning Informatica Cloud family of cloud-basedintegration and data management cloud solutions. InformaticaCloud now processes more than 60 billion transactions permonth. 

Powered by  Informatica Vibe, the industry's first andonly embeddable virtual data machine (VDM), Informatica CloudWinter 2014 drives new levels of business and data integrationproductivity with advances in the areas of Cloud Data, Service, andProcess Integration, Cloud Master Data Management (MDM), Cloud TestData Management (TDM) and Cloud Process Automation.

Highlights of the new release include:

·         Innovativecapabilities to easily create unified business processes requiringreal-time data, service, or process integration.

·         Broaderprocess automation options for mobile users on the go.

·         Productivityenhancements for test data generation.

Cloud Integration Innovations: Driving Productivity inReal Time

Informatica Cloud Winter 2014 introduces new advances inreal-time data and applications integration, while also placingmore productivity-driving power in the hands of line-of-businessusers. These advances include:

·         UnifyingCloud data, service, and process integration- New serviceand process integration functionality enables users to buildstandards-based, advanced real-time integrations in the cloudacross application services, processes and systems. The model-driven design approach enables LOB process analysts and integrationdevelopers to be highly productive developing service orchestrationand process automation applications with improved collaboration andwithout requiring specialized development skills. Integrationsdeveloped on Informatica Cloud can be exposed as REST APIs toenable seamless access to processes and data to any consumerapplication, including mobile applications, web mashups andbusiness partners.  

·         Crowdsourcing integration processes - New GlobalRepository expedites sharing of reusable cloud integrationprocesses within the enterprise or across enterprises to increasedevelopment productivity, foster collaboration on complex businessprocesses and accelerate time-to-develop and deploy integrationprojects.

·         Seamlesslyintegrating interdepartmental processes - New Mid-StreamWriter empowers users to create advanced data flows enablingbusiness processes that span departments and their individual cloudapplications (e.g., Salesforce CRM, Marketo, Workday, etc.) forincreased business productivity.

·         ExtendingSalesforce Outbound Message Support with CustomIntegration Templates to easily implement re-usableintegrations triggered by events in Salesforce.

According to an Aug. 30, 2013 Gartner report, Who's Who inIntegration Platform as a Service, "What makes iPaaS[Integration Platform as a Service] so attractive for technologyproviders is not the current size of the market, but expectation ofits growth. We expect iPaaS adoption to grow significantly duringthe next five years, as virtually all user organizations mustintegrate applications, and at least some of these applications arein the cloud. In fact, we expect that by 2017, two-thirds of allnew integration flows will extend beyond the firewall." [1]

New Cloud Automation Enhancements: Increasing Mobilityand User Productivity

Natively integrated with Salesforce, Informatica CloudExtend enables business users to create and deploy customguides that automate Salesforce CRM processes and ensure that bestpractices are followed. Informatica Cloud Winter 2014 introducesnew productivity features to Cloud Extend, including:

·         Increasedmobility - The Cloud Extend iPhone mobile app, previouslyavailable as a preview release, is now generally available. A newCloud Extend Android mobile app is now available as a previewversion.

·         Simplifiedguide creation - Users can now easily create embeddedsub-guides from within a parent guide that will use them, as wellas quickly view and navigate to all guides that embed a particularsub-guide.

·         Skip-ableAutomated Steps - Users are now able to use a "skip button" tosidestep any automated process steps (e.g., "Do you want to createa contact?") not specifically required for the task at hand.

Cloud TDM Enhancements: Safeguarding Sensitive Data inCloud Application Sandboxes

Earlier this year, Informatica introduced a unique Informatica CloudData Masking service that reduces the risk of data breachesduring application development and testing. Informatica CloudWinter 2014 delivers enhancements in this increasingly importantarena to help make development on the platform even moreproductive, including:

·         Enablingdevelopers to quickly select and mask related Salesforceobjects and move them into the Salesforce sandbox fortesting.

Cloud Data Quality Services: Control the Accuracy,Consistency and Completeness of Data

Informatica Cloud Data Quality Services enable organizations totake control of the accuracy, consistency and completeness of theirdata-driven operations with a low-cost, per-transactionsubscription. These SOAP-based web services are easily consumed byany analytical or operational applications, or used as discreetdata quality rules within any business process. Also pre-defineddata quality rules standardize, cleanse, validate and enrich datafor all industries.  In addition, specific data quality rulesfor the healthcare and financial services verticals are alsoincluded in this release.

Supporting Quotes

·         "Informatica Cloud has already been embedded into Gainsightto aggregate data from several cloud applications in order to helpour customers identify and reduce churn. With the radicalimprovements to Informatica Cloud's Connector SDK in this release,we will be able to offer even more targeted 'predictive alerts' andusage reports to help our customers increase retention in theirclient base."

  Nick Mehta, chief executive officer,Gainsight

·         "nCino'sinnovative Bank Operating System utilizes Informatica Cloud'sintegration templates in the cloud based solution. With the latestenhancements in Informatica Cloud Winter 2014 release, nCino willbe able to better engineer complex integration use cases to helpcommunity banks and credit unions enhance relationships with theirclients, reduce loan closing times, and increase revenues."

Pierre Naudé, chief executive officer, nCino

·         "In the past,when it came to sharing information, you had to choose either dataintegration or process integration. We believe that a significantadvantage in the Boundary-free Enterprise will go to vendorsoffering a unified approach in one comprehensive platform.Informatica recognizes that today's Cloud integration challengesspan data, service and process tiers, across virtually any protocolor boundary," said Mike West, VP and Distinguished Analyst,Saugatuck Technology.

·         "The real-timeservice and process integration capabilities delivered inInformatica Cloud Winter 2014 sets a new standard for Cloudintegration platforms," said Juan Carlos Soto, senior vicepresident and general manager, Cloud Integration, Informatica. "Theability to seamlessly combine different types of cloud integrationpatterns within a unified platform helps customers unlock the fullpotential of their cloud applications."


Informatica Cloud Winter 2014 is generally available now.

Tweet this:  News @InformaticaCorp #CloudDrives Business & #DataIntegration Productivity in @infacloudWinter 14

Additional Link:

·         InformaticaCloud Winter 2014 Webinar, 9 a.m., PST, Wednesday, Nov. 13,2013

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit with Informatica at,


[1] Gartner does not endorse any vendor,product or service depicted in its research publications, and doesnot advise technology users to select only those vendors with thehighest ratings. Gartner research publications consist of theopinions of Gartner's research organization and should not beconstrued as statements of fact. Gartner disclaims all warranties,expressed or implied, with respect to this research, including anywarranties of merchantability or fitness for a particularpurpose.

Note: Informatica, Informatica Cloud, InformaticaCloud Data Masking, Informatica Cloud Data Quality,Informatica Cloud Extend, Informatica Platform and Informatica Vibe are trademarks or registered trademarksof Informatica Corporation in the United States and injurisdictions throughout the world. All other company and productnames may be trade names or trademarks of their respectiveowners.
CONTACT: Steve Bauer         Informatica Corporation         +1 650 385 4159         +1 650 670 7135

Informatica Corp.

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