Grizzard Communications Group and The Salvation Army Canada have been awarded the FundRaising Success Gold Awards “On The Edge,” category top award for the “Chinese Radio Show” campaign. Grizzard was also part of the campaign entry submitted by client Union Rescue Mission “Pops-The Story of Transformation” which won the Gold Award in the Multichannel $10 million+ category. “The Gold Awards for Fundraising Excellence is our annual effort to recognize the outstanding work that is a standard in the fundraising world,” said Margaret Battistelli Gardner, Editor-in-Chief, FundRaising Success. “We had more than 120 entries. Our winners were chosen based on . . . something that the rest of the sector can look at, learn from and applaud.” The Chinese Radio Show was an “on the edge” project for its cultural and communication outreach into a new market. Before soliciting donations in the Chinese community in Toronto, which makes up roughly 20% of the population, The Salvation Army wanted to reach out and increase awareness, begin generating support and emphasize shared values with the Chinese community. The campaign components, which were created in Chinese, include radio ads, the radio campaign itself, magazine and space ads, newspaper ads and free standing inserts. The campaign shows how digital integration can even overcome language barriers. The radio ads can be heard here. Grizzard worked with Union Rescue Mission to create and deploy several multi-channel components of the “Pops” campaign, including newsletters, eNewsletters, emails, social media and direct mail. The agency has partnered with Union Rescue Mission on its direct and digital fundraising for the past five years, and currently works with dozens of Rescue Missions nationwide. Grizzard has been working with The Salvation Army on its fundraising since 1944, and currently partners with more than 750 Salvation Army clients throughout North America to raise about $250 million annually for the organization.
“I am very proud of the URM team, as well as Grizzard’s creative, digital, strategy and account teams for winning these awards,” said Grizzard Senior VP Glenn McKinney, who heads the Rescue Mission Account Team for the agency. “Congratulations to all our friends on The Salvation Army Canada’s team, and everyone involved with these incredible honors,” added Grizzard EVP of The Salvation Army Team Perry Moore.About Union Rescue Mission URM is one of the oldest missions in the United States, and the largest mission in Los Angeles. The mission is dedicated to serving men, women and children experiencing homelessness, providing comprehensive emergency and long-term services to help their guests escape the dangerous streets of Skid Row. About The Salvation Army in Canada The Salvation Army is the largest non-governmental provider of social services in Canada, providing food, clothing, shelter, addiction counseling, youth programs, emergency disaster relief, and additional services for people in need. About Grizzard The 93-year-old Grizzard Communications Group works with more nonprofits on integrated, multi-channel fundraising programs than any other agency in the United States. Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard serves nonprofits across America and internationally. Grizzard is a part of Diversified Agency Services, a division of Omnicom Group Inc. About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) ( www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. About Omnicom Group Inc. Omnicom Group Inc. ( www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.