What's all the more virtuosic is that all this business upside soars smack in the face of the so-called iron rules of the Information Age music biz. First of all, the splashy, large-scale live productions that are supposed to make up for lost CD revenues are anything but golden in today's tarnished classical music business.
Listen up, investors, to exactly what Munro said happens next that really puts food on the information age table. "We know the music so well," he said, "it becomes tools we can use to reach through the darkness, both digitally and on stage, to break that fourth wall with the public." And that all means that as much as we investors are dying to pin our hopes and dollars on the magic-seeming tools such as Pandora ( P), Twitter ( TWTR) and LED lighting to eke out the pennies in what people listen to, read or watch, the fact is the only tools left worth betting on are the human artists crazy enough to throw themselves at their own humanity like Eighth Blackbird. New software, online platforms and live event technology have their place. But only in moderation. What really pays the bills is carving out a niche. "This repertoire becomes tools we can use to reach through the darkness, both digitally and on stage, to grab the audience," Munro said. "And shake them as hard as we can to remind them what it is like to be alive." That experience of renewal is what people will pay for. And where the profits will be found. And the information age's Highway to Hell becomes a Stairway to Heaven,