Updated from 8:55 a.m. EST to provide additional analysis in the eleventh paragraph.NEW YORK ( TheStreet) -- Amazon ( AMZN) is trying to do something the United States Government refuses to do: Save the U.S. Post Office. In a press release early Monday morning, Amazon announced it would be using the United States Postal Service to help deliver packages in the New York and Los Angeles metropolitan areas on Sundays. Amazon and the Postal Service said the service would be rolled out further in the U.S., going to major metropolitan cities in 2014 including Dallas, Houston, New Orleans and Phoenix. "As online shopping continues to increase, the Postal Service is very happy to offer shippers like Amazon the option of having packages delivered on Sunday," said Patrick R. Donahoe, Postmaster General and Chief Executive Officer in the press release. "With this new service, the Postal Service is now delivering packages seven days a week in select cities. Customers can expect the same reliable and valued service that the Postal Service currently provides."
Over the years, the Postal Service has had to close offices, and has proposed stopping Saturday deliveries as a way to cut costs. Though volume on Sundays is likelier to be slower than on other days, it shows Bezos' continued push to be more entrenched into consumers lives. Amazon has pushed itself as a leader in e-readers, with its popular Kindle devices, and the company has upped its game in the tablet market, with the recently revamped Kindle Fire HDX. Amazon is also reportedly working on a smartphone, with 3D imaging, as well as a set-top box, akin to Apple ( AAPL) TV. Amazon has looked at several different ways to get consumers to buy more goods from it, outside of the aforementioned alternative delivery methods. It is expanding into delivering groceries, with its Amazon Fresh initiative, in the Seattle and Los Angeles area, and recently launched a Login & Pay service for websites, similar to what PayPal offers. By offering deliveries on Sunday, Amazon is hoping to have more people sign up for its $79-a-year Amazon Prime service. The service allows for free two-day shipping, and also offers a wide variety of movies and television shows, akin to Netflix ( NFLX) services, which has more than 30 million users in the U.S. Amazon does not publicly disclose Prime members, but it did note in last quarter's earnings release it signed up "millions of new Prime members," on the way to reporting $17.09 billion in revenue. -- Written by Chris Ciaccia in New York >Contact by Email. Follow @Chris_Ciaccia